In 1980, Laury Hammel founded The Longfellow Clubs in Wayland, Sudbury, Natick, and Franklin, MA. He manages Longfellow which is a group of health and sports clubs, holistic health centers, children’s centers, and camps that serve 10,000 members and it is now the 54th largest health club business in the US with $16 million in annual revenues. Longfellow has become a recognized industry leader in innovative business practices, social responsibility, and community service. In 1988, Laury gathered like-minded business leaders and founded New England Businesses for Social Responsibility (NEBSR), which is now named the Sustainable Business Network of Massachusetts (SBN). He is SBN’s Executive Director, and under his leadership, SBN has grown to include almost 1,000 business members and several Local First business networks, and directs the Sustainable Business Leader Program and the Boston Local Food Festival. In 2001, when it became apparent that local and independent businesses need their own organization, Laury co-founded the national organization called the Business Alliance for Local Living Economies (BALLE) and for the first six years he served as its co-chair. Laury is a frequent speaker about local sustainable economies, and is also the author of the book, Growing Local Value, which features over 20 local businesses that have made major contributions to their communities. Laury is currently ranked number one in New England in his age division, is ranked in the top 20 nationally, and he has coached hundreds of nationally ranked juniors. He is a member of the New England Tennis Hall of Fame, has won many tennis industry awards, and his family won the National USTA Tennis Family of the Year in 2000.
Amy graduated from Edgewood College in Madison, WI in 2010 with a B.S. in Communications. Through working with Americorps and other organizations, she found her dedication to nonprofits and went on to earn a Graduate Certificate in Nonprofit Management from Indiana University’s School of Public and Environmental Affairs. Prior to moving to Massachusetts, Amy was the events manager for Redamte, a nonprofit, farm to table cafe in downtown Madison. Amy is passionate about alternative transportation and primarily travels by bicycle. She is enjoying finding new local shops and restaurants and recently earned her MBA in Marketing from Northeastern University.
The Williams Agency– Nicola Williams, PR, Logistics & Operations
Nicola is Principal of The Williams Agency, an award-winning full-service marketing, event planning, and business strategy firm based in Cambridge, MA, that works on mission-driven projects and causes and plans events that matter. The Williams Agency is producer and marketing agency of Boston Local Food festival and leads on marketing communications, sponsorship development, and logistical operations development. The Agency works with government agencies, associations, and nonprofit organizations, offering a full range of marketing and “green events and marketing” services. Nicola has over 18 years of marketing experience and is passionate about community. She produces Cambridge Carnival International, an annual multicultural festival and elaborate costume parade that is similar to Mardi Gras. Through her leadership and direction, she has developed the festival from a small street fair in 1993, to what is now the largest festival in the City of Cambridge, attracting more than 150,000 spectators annually. The Williams Agency is a member of the Greater Boston Visitors and Convention Bureau and member of Sustainable Business Network of Massachusetts. Nicola serves on the Local Food Committee of Sustainable Business Network and is also a board member of SBN.